Waterbrooks Consultants is an Investor Relations and Public Relations consultancy that helps companies to shape and communicate their positioning and fair value, and to manage perception among their target audiences.
A company's positioning is the place it holds in the minds of its key publics: as an investment, as an employer, or as a corporate citizen. Every company has a positioning. The critical point is this: in the absence of a planned programme, the company loses control over its positioning.
Each company - big or small, listed or not - has a fair value. If a company is listed, fair value takes on greater importance as it has an impact on share prices and ultimately, the perceived value of the company’s stock. In the absence of a planned investor relations programme, companies will find that the perception of their fair value could be lower than the reality.
Listed company: For a listed company it is critical to reach out to your key audiences – your shareholders, investors and influencers. If you are a listed company with small to medium capitalisation, there is an even more urgent need to ensure that your positioning is clear and that you are able to communicate effectively with those in the financial community – the analysts and fund managers – so that your stock is actively covered.
Company contemplating an Initial Public Offering (IPO)/ Reverse Take Over (RTO): If you are a company contemplating the listing route to raise capital, your positioning in the eyes of the market as well as your fair value in the mind of the financial community take on greater importance. How you present your company to merchant bankers, analysts, venture capitalists, potential shareholders, the investing public and the media will affect the success of your venture.
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Our clients are from diverse industries, including specialized businesses
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